Lumi Juice — From Start-up to Store Shelves in Six Months

Monday, 25 November 2013 09:43 by Info@YesVirginia.org
Graduating MBA student Hillary Lewis could hardly imagine what the next few months would hold when two of her professors at UVA’s Darden School of Business approached her about creating a consumer products company. The timeline below illustrates how quickly a company can start up in Virginia’s supportive entrepreneurial environment...

Graduating MBA student Hillary Lewis could hardly imagine what the next few months would hold when two of her professors at UVA’s Darden School of Business approached her about creating a consumer products company. The timeline below illustrates how quickly a company can start up in Virginia’s supportive entrepreneurial environment.

April — Walking through a natural foods store, Hillary learned about High Pressure Processing, a unique technology that inactivates bacteria while at the same time preserving vital nutrients in food and beverages. Inspiration struck and Hillary came back to her professors with the idea for a healthy juice company. 

She chose the name Lumi, which is an acronym for LoveUMeanIt, a slogan Hillary shared with her undergrad sorority sisters. The company was incorporated on April 18 and the brand message is one of both loving the company’s juices, as well as loving yourself by consuming healthy products.

May — Hillary and her professors visited the High Pressure Processing Laboratory, part of Virginia Tech’s renowned Food Science and Technology program. The team learned that HPP is an innovative technology in food safety that kills microorganisms and extends shelf life through extreme water pressure. It avoids using chemicals and heat that can alter the taste and nutritional content of foods and beverages.

June — Hillary headed to Miami to visit Hiperbaric, the world’s leading manufacturer of HPP equipment for the food industry. She came away with additional knowledge and an agreement to lease one of the company’s machines for arrival in September.

July — The next step involved looking for a space to set up manufacturing. Hillary worked with economic developers in Albemarle County to find a suitable building. She found the perfect location at 1822 Broadway Street in Charlottesville, an industrial district that is within walking distance of the downtown mall area. The 12,000-square-foot facility is approximately 50 percent manufacturing, with the remainder allocated for office and warehouse space.

August — Lumi began setting up shop in an empty warehouse, which included adding everything from plumbing to electricity. Dominion Virginia Power was particularly helpful in upgrading the facility to the necessary 480 volts in an expedited time frame.

September — The Hiperbaric machine was delivered and the team configured production, warehousing and office space.

October — On October 11, Lumi produced the first HPP juice off the production line. VDACS came out to inspect the facility, and according to Hillary, “On October 25 we got the okay to sell and it was game on!”

November — The company has been selling its fresh vegetable and fruit juices for almost four weeks. Lumi has already branched out from Charlottesville to retailers such as Whole Foods Market and Relay Foods in Richmond, D.C., and Rockville, Md. From weeks three to four the company has more than doubled sales.

According to Hillary, “One reason I went to business school was to start my own company. I believe in the viability of manufacturing in the U.S. and in creating jobs and industry at home. I feel really fortunate there have been so many wonderful people that have been a part of this. We wouldn’t be here today without the support of partners at the university, state and county level. I feel extremely thankful and regardless of the obstacles, every day is more wonderful than the one before.”

Use the highlighted links to learn more about Lumi Juice and why Virginia is a great place to start a business.

Hillary Lewis, co-founder of Lumi Juice, expands sales through a product display in Richmond’s Ellwood Thompson’s Natural Foods Market.

Virginia Entrepreneurs — Dr. Lucy’s Takes Gluten-Free Global with VALET Program

Thursday, 21 November 2013 16:44 by Info@YesVirginia.org
Ten years ago, Dr. Lucy Gibney’s experience with food allergies was fairly typical for a board-certified emergency medicine physician. That all changed when her four month old son had a life-threatening allergic reaction to infant formula...

Ten years ago, Dr. Lucy Gibney’s experience with food allergies was fairly typical for a board-certified emergency medicine physician. That all changed when her four month old son had a life-threatening allergic reaction to infant formula.

Food safety quickly became a priority; however, at the time Dr. Lucy had trouble finding allergy-free products that were both safe and tasted good. Having developed a love of baking and experimenting with recipes since childhood, she combined this with her medical training in nutrition to develop delicious, allergy-free baked goods the whole family could enjoy.

Dr. Lucy and her husband wanted to share their cookies, brownies and snacks with other families, and thus was born Dr. Lucy’s line of baked goods, free from gluten, milk, eggs, peanuts and tree nuts.

In 2007, Dr. Lucy’s opened a 2,500-square-foot bakery in Norfolk, Va. The company outgrew this space three years ago and moved into a facility that has now grown to 22,000 square feet, including a dedicated bakery, warehouse, office space and laboratory to ensure sourced ingredients have not been cross-contaminated with any allergens. 

The company has expanded to more than 100 employees and managed to double sales every year since inception. Dr. Lucy’s began selling to natural food and grocery stores in the Hampton Roads area, and expanded throughout the mid-Atlantic region on its own momentum. Within the first six months, the company established a Midwest presence through an industry trade show in Chicago and gained an introduction to a buyer at Whole Foods Market by attending the Virginia Food and Beverage Expo. Dr. Lucy’s products are now in more than 6,000 retail locations across the U.S.

Dr. Lucy’s became a member of VEDP’s Virginia Leaders in Export Trade program in July 2012 after some early growth in Canada and the U.K. VALET helped the company research which new markets to focus on, and provided introductions to international consumer products experts, banking relationships and legal consults.

According to Dr. Lucy, “VALET put everything we needed right there in front of us. We really benefitted from the research component to check our facts and feel comfortable investing resources in a particular direction. Especially as a small company, having a jump start with core competencies in the international arena makes a big difference — it could have taken us years to develop this on our own.”

Through the VALET program, Dr. Lucy’s is expanding deeper into Europe and is now shipping to Mexico. To learn more about VALET and what VEDP’s international trade program can do for you, click here.

Dr. Lucy’s develops Spanish-language packaging as it prepares to enter the Mexican market.

Virginia Makes History Again — Orbital Sciences Launches First Satellite Built by High School Students

Wednesday, 20 November 2013 13:56 by Info@YesVirginia.org
At approximately 8:15 p.m. last night, Orbital Sciences launched the first satellite built by high school students, a team from Thomas Jefferson High School for Science and Technology in Alexandria, Va...

At approximately 8:15 p.m. last night, Orbital Sciences launched the first satellite built by high school students, a team from Thomas Jefferson High School for Science and Technology in Alexandria, Va. 

The satellite, known as TJ3SAT, is a CubeSat that has been designed, built and tested by more than 50 students at Thomas Jefferson and represents nearly seven years of work. Orbital Sciences mentored the students and provided financial support, as well as space testing facilities.

TJ3SAT measures 10 x 10 x 11 cm and weighs approximately two pounds. Its payload consists of a voice synthesizer that converts text to voice. Once it enters Earth orbit, students from around the world will be able to freely access the satellite by sending strings of text to the TJ3SAT website. Approved messages will be transmitted to the satellite, where they will be converted to voice signals and transmitted back to Earth using amateur radio frequency.

TJ3SAT launched from the Mid-Atlantic Regional Spaceport Pad-OB at NASA’s Wallops Flight Facility on the Eastern Shore of Virginia. MARS is one of only four commercial sites approved by the FAA for orbital space launches, and offers an ideal trajectory for Earth orbit insertion.

Orbital Sciences launched TJ3SAT with 27 other CubeSats aboard a Minotaur I rocket as part of its ORS-3 mission for the U.S. Air Force.

The collaborative partnership between Orbital Sciences and Thomas Jefferson High School for Science and Technology illustrates Virginia’s position at the forefront of STEM education (science, technology, engineering and math), preparing students for careers in advanced fields, such as aerospace.

Use the highlighted links to learn more about the TJ3SAT program and Virginia’s leadership in the aerospace industry.

The Minotaur I rocket, carrying the first satellite built by high school students, launches from MARS at NASA’s Wallops Flight Facility. Photo courtesy of NASA Wallops/Chris Perry.

Virginia Conference on World Trade Celebrates 65 Years of Global Business Success

Wednesday, 13 November 2013 09:48 by Info@YesVirginia.org

VEDP’s international trade division recently hosted more than 200 professionals at the 65th annual Virginia Conference on World Trade in Williamsburg, Va.

The two-day event provided attendees with the opportunity to develop their international network with in-country experts, as well as attend sessions where panelists offered practical advice on how to expand sales in the global marketplace.

The event kicked off with an evening networking reception featuring Ignite Speed Networking, a Virginia company that has the world’s only platform for group-based speed networking.

Prior to the conference, attendees were encouraged to take the Global Mindset Survey offered by the renowned Thunderbird School of Global Management. The next morning, Dr. Mansour Javidan, Director of the Najafi Global Mindset Institute and Garvin Distinguished Professor at Thunderbird, went over the results of the survey and helped attendees pinpoint areas to improve their cross-cultural interactions.

Participants then chose between two tracks for the main portion of the day. Track A included a session each on how to gain traction in the South American, Asian and European markets. Track B was geared towards defense companies and offered sessions on the Foreign Military Sales process, the Australia/U.S. Defense Trade Cooperation Treaty, and how to manage and motivate foreign distributors.

The keynote address was provided by Michael Eyestone, Minister-Counsellor (Commercial Policy) and Senior Trade Commissioner at the Embassy of Canada in Washington, D.C. Eyestone discussed the plentiful opportunities that Canada offers as the U.S.’ No. 1 export destination. It provides a strong entry point for companies new to exporting due to the ease of restrictions and common language.

The conference concluded with an evening banquet where three awards were given, recognizing excellence in international trade. The Commonwealth of Virginia Governor’s Award for Excellence in International Trade was given to Moog Components Group out of Blacksburg, Va. The Virginia International Business Council Global Excellence Award recognized Joseph Ruddy, chief operating officer at Virginia International Terminals. The Virginia TradePort Innovator of the Year Award was given to Shawn Utt of Pulaski County.

Save the date for next year’s conference, October 29-30, at The Richmond Marriott in Richmond, Va. Visit www.vacwt.org for conference details and www.exportvirginia.org to learn how VEDP can help your company sell overseas.

Paul Grossman, VEDP vice president of international trade, congratulates Greg Boyer, vice president of sales at Moog Components Group, for winning The Commonwealth of Virginia Governor’s Award for Excellence in International Trade.

UMW Hosts Transformation 20/20 — A Regional Economic Development Summit

Monday, 4 November 2013 10:34 by Info@YesVirginia.org
Last week, University of Mary Washington hosted Transformation 20/20, a summit focused on economic development in the greater Fredericksburg region...

Last week, University of Mary Washington hosted Transformation 20/20, a summit focused on economic development in the greater Fredericksburg region.

The goal of Transformation 20/20 is to develop a clear vision as the region moves toward the year 2020. The summit brought together more than 150 public and private sector attendees to discuss opportunities for collaboration across the Fredericksburg region.

Preparation for the summit began a year earlier when UMW President Rick Hurley, the UMW Center for Economic Development, and Fredericksburg Regional Alliance met with local economic development professionals and business leaders in the community. FRA is the first Virginia economic development organization to be formally affiliated with a higher education institution and is housed on UMW’s campus.

Part of the year-long planning process involved commissioning a study from Chmura Economics & Analytics, and those results were presented at the summit.

The Chmura report identified six industry clusters economic developers should include as part of their strategy to encourage job creation and capital investment in the Fredericksburg region. They include business services, finance/insurance/real estate, health and life sciences, information/communications, manufacturing, and public administration.

The Fredericksburg Regional Chamber of Commerce also presented the results of a survey of young professionals, ages 21-40, in the region. The survey found that these young adults were pleased with the job market and planned to stay in the Fredericksburg area. The group suggested improvements to traffic congestion and more recreational and networking opportunities would increase their likelihood to remain in the region.

Transformation 20/20 served as a catalyst for identifying areas of opportunity to encourage economic prosperity in the Fredericksburg community. Continued conversations about how to improve traffic, increase broadband infrastructure, and encourage entrepreneurs are expected to take place — UMW plans to make Transformation 20/20 an annual event.

To learn more about FRA and the UMW Center for Economic Development, click on the highlighted links.

UMW President Rick Hurley and Fredericksburg City Council Member Matt Kelly (right to left) discuss economic development strategy at the Transformation 20/20 summit. Photo courtesy of Fredericksburg Patch.com/Susan Larson.

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The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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