UBED — Old Dominion University Develops A Knowledge Community

Thursday, 24 May 2012 10:08 by Info@YesVirginia.org
Universities play an essential role in developing the human capital so important to economic development, leading to the current term UBED (University-Based Economic Development). Over the coming weeks, VEDP will feature a series of blogs focusing on what universities are doing across the Commonwealth to play a more active role in reaching out to the business community...

Universities play an essential role in developing the human capital so important to economic development, leading to the current term UBED (University-Based Economic Development). Over the coming weeks, VEDP will feature a series of blogs focusing on what universities are doing across the Commonwealth to play a more active role in reaching out to the business community.

According to Tom Osha, President and CEO of Old Dominion University’s (ODU) Innovation Research Park (IRP), ODU is transitioning to a more active role in economic development by developing a 24/7 live-work-play community. IRP is capitalizing on the move away from traditional research parks to an updated model — the “knowledge community.” 

This new community caters to the next generation of researchers who desire a higher level of engagement in the neighborhood where they work. No longer satisfied with commuting home to the suburbs, this generation is looking to live, work and play all in the same location. 

IRP provides just that through its location within ODU’s University Village. Impressive on its own, IRP currently has 350 employees working in two 100,000-square-foot buildings, with plenty of room for expansion. Add to that University Village’s 10 restaurants, retail stores, hotel, theater, art gallery and the Ted Constant arena, and one can see the attractiveness of such a hub.

The economic development impact occurs when companies are drawn to communities like this, bringing with them investment and new jobs to the area. One such company is ipConfigure, which chose to locate at IRP over a location in Texas due to ODU’s multidimensional offerings.

ODU’s Computational Intelligence and Machine Vision Lab was a significant consideration for the company, as their video surveillance technology utilizes just the sort of facial recognition algorithms developed at the lab. Easy access to a qualified employee base and close proximity to amenities also clinched the deal.

"ipConfigure hires ODU graduates and interns, utilizes the ODU Business Gateway, eats in the ODU Village, puts guests up at the hotel, buys tickets to ODU football and other sporting events, and attracts its customers to come to IRP to see the research happening at the Vision Lab and elsewhere around ODU," Osha stated.

The university also put ipConfigure in touch with the Virginia Port Authority, the first customer of the company’s new Wide Area Surveillance products.

ODU is a shining example of a Virginia university that is seeking to bring the benefits of its research outside the classroom by catering to the needs of businesses. To learn more about ODU’s interaction with the business community, click here.

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The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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